PERFECT PHOTO PIXELS

ALL ABOUT PHOTOGRAPHY BY DOMINIQUE JAMES

Shoot first, focus later

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Kai Wong of DigitalRev on Lytro:

I don’t feel much excitement about this product at all photography is not just about these technological wonders, it’s primarily about the image. The image quality matters most: whether the lens is good, the processing, the hardware, etc. I couldn’t care less if a car had a good GPS system in it if it drives like diarrhoea and, likewise, if the images that come out of the camera look awful then what’s the point of being able to choose focus after you’ve taken the shot?

And then he asks: What do you think – great invention or dumbing down of photography?

UPDATE: Yes, people all over the world are beginning to take note. Everyone, it seems, is talking about it.

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